A Grand Collaboration
Nine ways to get your merchandising, marketing and creative staffers to work together more effectively.
The marketing team must know what items will be featured in hot spots. How will that positioning affect forecasts? Are there inventory or fulfillment issues that must be addressed?
Discuss all of this upfront, and do your best to keep a running list of each department’s needs. Agree on timetables and specific responsibilities before this meeting ends.
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