A Grand Collaboration
Nine ways to get your merchandising, marketing and creative staffers to work together more effectively.
Pass the new merchandise around. Engage all team members. What questions arise in the meeting about the products? Those usually are good indications of what might arise for customers as well. Don’t rush this process.
The creative team also needs to be vocal at the meeting. Are there particular issues that make a certain product hard to show on the page or screen? Do creatives need multiple samples of a product?
Related Content
Comments
