A Grand Collaboration
Nine ways to get your merchandising, marketing and creative staffers to work together more effectively.
7. Let staffers be visual and vocal. At the interactive hand-off/turnover meeting, your merchants should be as visual and vocal as possible. Their job is to give the rest of the team a live commercial about the new products they’re planning to sell. Printed item descriptions should accompany every new product, with explanations on why each item is remarkable. Merchants should answer the question: Why was this one chosen instead of a similar product?
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