A Grand Collaboration
Nine ways to get your merchandising, marketing and creative staffers to work together more effectively.
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Rea Syverson
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For the good of your customers and company, staff members in merchandising, marketing and creative must learn to work synergistically.
In my years working with direct marketing clients, I’ve worn all three of these hats. I’ve also directed collaborative efforts from a strategic management position. So I know these three catalog tasks can be done in a collaborative manner — and I know the outcome often is customer delight.
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Rea Syverson
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