Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
5. Start with the big picture and look at programs on a macro level. Allocating costs and calculating the return on advertising investment often is difficult. Select a finite period of time and review the total ad dollars spent to acquire customers. Compare the dollars spent to the total customers acquired, irrespective of the channel.
0 Comments
View Comments
- Companies:
- J. Schmid & Assoc.
Gina Valentino
Author's page
Related Content
Comments