Nine Tips for Two-step Acquisitions

3. Entice prospects with free gifts, but not something they’d buy for themselves. The gift needs the following key elements:
- relevance to the audience (e.g., a digital pocket calculator for engineers, a mini measuring tape for contractors);
- a price less than $20 retail to comply with most corporate gift policies; and
- a trinket on which no one would really spend a lot of money.