Nine Tips for Two-step Acquisitions

Following are nine tips for ignoring the status quo and potentially looking at two-step acquisitions differently.

1. If capturing source codes is elusive, outwit the responder. If responses are mailed in, use different P.O. boxes. Or try a static P.O. box number but different department numbers specific to the advertisement/source. The same methodology works for toll-free numbers. Indicate different extension numbers on the response device or a different toll-free number all together. If your Web site accepts responders (whether for more information or to place orders), use specific Web ad-dresses such as www.acme.com/vip. No matter the medium, track each source uniquely.