Nine Tips for Two-step Acquisitions

One way to help add instant recognition and credibility to your prospecting efforts within a given target company is to parlay your current buyer relationships. Your marketing message could say “Approved Vendor,” or you could offer a testimonial from a current end-user.

Conclusion

Until the catalog industry is able to mail to only those prospects who will buy, keep testing new offers, messages, media and ideas. Continually build upon your knowledge to expand what works, and assess the advertising payback.