Nine Tips for Two-step Acquisitions

Also try adjacent avenues that represent the demographics or psychographics of your audience, not just their business venues. For example, a company selling to the detention and security industry may find most employees are ex-military personnel or members of the National Wildlife Federation. Running space ads in the relevant trade publications, or participating in a special section, co-op mailing or trade show, may prove to be untapped avenues in the two-step arena.