Nine Tips for Two-step Acquisitions

Conclusion

Until the catalog industry is able to mail to only those prospects who will buy, keep testing new offers, messages, media and ideas. Continually build upon your knowledge to expand what works, and assess the advertising payback.

Gina Valentino is vice president/general manager at J. Schmid & Assoc., a catalog consulting firm based in Shawnee Mission, KS. She built her experience in marketing, promotions, e-commerce, circulation and catalog production. You can reach her at (913) 236-8988 or via e-mail at: ginav@jschmid.com.