Nine Tips for Getting the Most Out of Your Housefile

If you are merge/purging multiple lists against your housefile, Trollinger suggests flagging the multi-buyers. These are people who are on more than one of the lists you plan to mail. Consider mailing to them because their response rates are typically 50-percent to 100-percent higher.

If you don’t have a net-name arrangement with the list’s manager (that is, when you pay only for names you use), he says mailing the multi-buyers definitely is a good idea, because you’ve already paid for the names.