Nine Tips for Getting the Most Out of Your Housefile

If you discover that you should be mailing more often, one way to make additional mailings more profitable is to make them look new. According to David Hochberg, a spokesperson for the Lillian Vernon company, catalogers frequently change the book’s cover signature to give it a fresh look. He says some even go so far as to repaginate the entire catalog, moving around all of the same items within the book.