Nine Tips for Getting the Most Out of Your Housefile

This technique is called “super dupes.” Cooperative database companies like Experian’s Z-24 and Abacus can do this quite effectively because of the amount of data they can access.

7. Learn From Your Housefile Inventory

A housefile inventory shows customer counts organized by recency, frequency and monetary (RFM) values. It’s a road map for offer strategies, and Trollinger says you can never spend too much time analyzing this information. Of course, the more variables a housefile inventory examines, the more time analysis takes.