Nine Tips for Getting the Most Out of Your Housefile

List rental also can provide good external feedback about your list’s health. When other mailers stop wanting to rent it, you know it’s not working as well as other lists, says Trollinger.

6. Raise Old Customers From the Dead (File)

Klapprodt details the following as an effective way to turn former customers into active ones: Run a merge/purge of them against outside rented lists. When they hit up against outside lists, you know they’re still active (just not with your catalog).