Nine Tips for Getting the Most Out of Your Housefile

Klapprodt agrees that a renter’s reputation is an important consideration. He warns that if companies to which you rent your list treat your customers poorly, it can turn those customers off to the whole idea of buying from catalogs.

Of course, renting your entire 12-month buyer list to your closest competitor may not be a great idea, although many mailers will exchange names with competitors on a one-to-one basis.