Nine Tips for Building Your E-mail Housefile

For example, you may want to pay only if someone registers at your site, or only if he or she buys from the site. Many catalogers work with the larger affiliate sites such

as BeFree, LinkShare and Commission Junction, while others appear to have created their own programs.

Test e-mail for acquisition. Some catalogers try to do too much with their prospecting e-mail efforts and undoubtedly come away disappointed. An e-mail prospect may be unfamiliar with your brand, products or services; as a result they’re less likely to buy immediately.