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Reggie Brady
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These viral marketing techniques are effective and low-cost.
Tip: Keep track of which customers forward your e-mails on to others, and treat those customers well. These are your evangelists.
Consider affiliate programs. Many catalogers have found affiliate programs to effectively drive site traffic. The neat thing about affiliate programs is that you get to decide your main objectives and construct a payment system that rewards that behavior.
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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