Nine Tips for Building Your E-mail Housefile

Tip: Examine your site logs to determine which areas have the highest traffic, and include a sign-up area on those pages.

Create viral marketing promotions. Encourage customers and prospects on your e-list to pass e-mails along to their friends. Some catalogers create a specific promotion with a reward, such as a $5-off coupon if a list member passes the e-mail along to a friend and that friend registers with the site. Other catalogers include a button suggesting members forward the e-mail to colleagues.