Nine Tips for Building Your E-mail Housefile

Keep sign-up simple. Ask for e-mail addresses first. When site visitors click “submit,” bring up a page that asks for first and last name and permission to communicate with them in the future.

Tip: Test carefully to see how many additional questions you can ask before the abandon rate escalates.

Capture subscriptions on multiple pages of your Web site. First-time visitors may reach your home page but not be ready to provide you with their personal information until they know more about your products and services. As they explore your site, hopefully, they’ll become more engaged.