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Reggie Brady
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Be sure your invitation stands out. The upper-right or upper-left sections of your home page are optimal positions. Web usage studies have shown that those places are where the eye is likely to go.
One company significantly increased its sign-ups by moving the registration area from the bottom-left position to the more visible top-right area of its home page.
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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