Nine Tips for Building Your E-mail Housefile

Prominently feature on your Web site’s home page an invitation to sign up for

e-mailed communications. Most catalogs offer a subscription for e-mail specials or newsletters; but they can be amazingly hard to find. Sometimes I have to scroll down below the “page fold” to find it. Sometimes it’s buried in a list box of features. And sometimes it isn’t even on the home page!