Nine Tips for Building Your E-mail Housefile

Conclusion: It’s terrific that so many catalogers do e-mail marketing right.

As a catalog shopper, I certainly welcome the compelling and interesting content that’s delivered to me. I appreciate the distinctiveness in style and design, along with some of the great subject lines that get me to open the messages. I like the personal touches, such as addressing the mailing specifically to me and having it signed by a real person.