Nine Tips for Building Your E-mail Housefile

By Reggie Brady

All of my favorite catalogs (both business and consumer) regularly e-mail to me promotions or newsletters. It appears that today’s catalogers are taking e-mail communication seriously and devoting significant marketing efforts to regularly contacting customers and prospects. Indeed, a cataloger’s e-mail file is a valuable asset in building site traffic and sales. Following are nine tips to aggressively grow your e-mail list.

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Reggie Brady Marketing Solutions

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.