Break Down Your Barriers to Multichannel Success
Nine takeaway tips.
“We’ve used it for two-and-a-half years now, and it’s completely changed how we view multichannel,” Delevante said. “It’s helped us communicate better with our retail marketers.”
The matchback software has enabled J&M’s catalog department to justify mailing books to the company’s retail buyers. The data proved that customers who received catalogs were buying more in stores than those retail customers who weren’t getting catalogs. In fact, data showed that 64 percent of the retail demand generated by the company’s catalogs is incremental.
- Companies:
- Johnston & Murphy
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