Break Down Your Barriers to Multichannel Success

Another tip: Have your IT department utilize a field in your retail point of sale registers to capture customers’ e-mail addresses. Once all departments are able to accurately capture customer data from other channels (e.g., your retail department accessing catalog customer data), you can see how many new customers are coming into your stores by month and by store, Delevante said. “Our goal for Johnston & Murphy is to get single-channel buyers to migrate into multichannel.”