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Paul Miller
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Multichannel Rules
Virtually every study that looks at consumers who shop via more than one channel shows that multichannel shoppers spend more. For instance, a recently completed Shop.org survey found:
- the average retail customer spent $1,267 per year in stores;
- customers who had visited retailers’ Web sites spent on average $1,380 in stores; and
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- Companies:
- Johnston & Murphy
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