By
Paul Miller
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
J&M tested the two catalogs among direct buyers as well, and the results were less surprising. Recipients of the classic book spent $7.69 per book, compared to just $1.47 per book among recipients of the miniature book, and $148 per 1,000 catalog pages vs. $92 per 1,000 catalog pages among miniature book recipients.
0 Comments
View Comments
- Companies:
- Johnston & Murphy
E
Paul Miller
Author's page
Related Content
Comments