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Paul Miller
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Many catalogers have evolved during the past decade from dedicated print catalogers to multichannel marketers. In expanding into other sales channels, most catalogers wisely have brought along e-commerce and brick-and-mortar retail specialists to run the additional channels.
But if your own efforts at multichannel marketing have been less than stellar, following are some success strategies that may prove useful.
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- Companies:
- Johnston & Murphy
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Paul Miller
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