9 Tactics to Boost Your Video Merchandising Efforts

7. Submit video site maps to Google. Video site maps help Google better understand what's included in your video content. Forrester Research estimates that properly submitted site maps can increase the chances that a video will receive a front-page organic Google placement by 53 times. You can submit a video site map to Google using Webmaster Tools. Submitting site maps isn't difficult unless you have a large number of videos that need site maps. Some video platform providers will do this for you in an automated way.