9 Tactics to Boost Your Video Merchandising Efforts

6. Avoid autoplay (mostly). A visitor who reaches a product page via search or navigation doesn't expect to be greeted by a video playing. Tests show that users respond negatively to video autoplaying in such contexts. However, there are times when autoplay is appropriate. When a user clicks a "Play Video" callout in an email message, it makes sense to drop them on a landing page where the video autoplays. If in doubt, ask yourself what a typical user would expect. Unless they would fully expect to see video playing when the page loads, avoid autoplay.