9 Tactics to Boost Your Video Merchandising Efforts
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Craig Wax
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5. Use effective video thumbnails. When a consumer visits a web page that has video on it, they naturally gravitate toward the video thumbnail rather than text. If the thumbnail isn't interesting, they're less likely to click. Your thumbnail images should be compelling and representative of the content. Also keep in mind that video thumbnails will show up in organic search results and can improve your clickthrough rates.
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