9 Tactics to Boost Your Video Merchandising Efforts

2. Ask for the click. Using a text CTA such as "click to play" or "click to view" can increase view rate by 30 percent. In addition, you can also use a text CTA to drive traffic to your website or encourage consumers to make purchases.

3. Use "calls to action," not "calls to apathy." Viewers respond to text CTAs that ask for the click. However, they're 12 times less likely to click on a basic text link that simply says "video" or "video here." Without an action verb, it's not a call to action, it's a call to apathy. If you want consumers to take action, merchandise for it.