9 Tactics to Boost Your Video Merchandising Efforts

Here are nine video merchandising tactics retailers can easily implement that can have powerful results:

1. Use a large call to action (CTA). CTAs larger than 500 pixels achieve a view rate (i.e., the percentage of page visitors who to choose to view the video) twice that of smaller CTAs. There are places for subtlety, but video merchandising isn't one of them. Make sure your video CTA is large enough that users don't overlook it.