9 Tactics to Boost Your Video Merchandising Efforts

In 1945, scientist Percy Spencer gave us all a lesson in how paying attention to detail and being inquisitive can yield great results.

Spencer was visiting a lab and standing in front of a magnetron, a machine that generates microwave radio signals. Suddenly, Spencer noticed that a "Mr. Goodbar" candy bar in his pocket had melted. He was further intrigued when he placed a bag of popcorn kernels next to the magnetron and watched it pop. He realized that the microwaves had generated a heating effect. The discovery led Spencer to invent the first microwave oven.