Make More Profits From a Static Product Line

5. Ask customers what problems they face that you could help them resolve.

Use surveys (e.g., mailed, outbound calls, focus groups, Internet) to discover what problems or obstacles lower your customers’ productivity. Use the data to determine how you can revamp your creative to support the findings. Changing headlines, body copy, non-selling copy and other visual cues (e.g., icons, bursts, callouts) is a good start. Some b-to-b catalogers add inset photos to show the product in use, or before and after pictures to visually communicate a product’s multiple benefits.