Make More Profits From a Static Product Line

Bundling entails identifying complementary products and packing them together as a single product number at a lower price point than buying the items separately. If available, review a year’s worth of items per order to find the most popular item combinations.

4. Create a private-label brand.

When products are static, introduce a private-label (or house-brand) strategy that provides a price-point option for the merchandise. From a marketing and catalog creative perspective, telling the “good-better-best” story or an “economy-premium” story guides a customer through the purchase.