Make More Profits From a Static Product Line
Nine merchandising tactics to try.
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How can you keep revenues from becoming just as static as the product line? Following are some answers to that question:
1. Modify the packaging.
When the product itself remains constant, change the packaging. For example, try stackable boxes with preprinted labels so that when placed on shelves, the information is easily seen. Perhaps the box lid converts to a display, or when emptied can be used as a storage container.
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- J. Schmid & Assoc.
Gina Valentino
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