Make More Profits From a Static Product Line
Nine merchandising tactics to try.
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9. Create a catalog of bestsellers and/or customer favorites.
When you edit the choices for customers, tell them which products are endorsed by buyers. Bestsellers are immediate winners, so there’s little risk of low response to the catalog. This type of best-seller catalog also serves as the perfect insert for outbound packages. Use the catalog page space to build your brand, tell the whole story of the value proposition, show in-use shots, provide customer testimonials and bundle the products.
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- Companies:
- J. Schmid & Assoc.
Gina Valentino
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