Make More Profits From a Static Product Line

8. Use the Internet wisely.

The Internet has opportunity written all over it. If the products in your catalog don’t change much, use your Web site to push promotions, buy key words and identify affiliate programs. Utilize available technology to support your business. Always use the “recommend” feature so when a customer selects an item, there’s a pop-up box or a dynamic display box to recommend the price-break quantity, the upgrade with the special paint or whatever you’re offering as a sales hook.