Make More Profits From a Static Product Line
Nine merchandising tactics to try.
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Caveat about surveys: The answers help you identify a direction, not a guarantee.
6. Tell customers when it’s time to rebuy.
Indicate how long the steel toe boots, ink cartridges or mattress pads — whatever you sell — should last. Helping customers understand a product’s normal lifespan allows you to increase the frequency of purchases as well as ensure customers are using a quality product.
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Gina Valentino
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