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We’ve all done dumb things that I’m sure seemed smart at the time we were doing them. I look back to my 33-year career as a cataloger and can think of things I did that were really silly. It’s all part of the learning experience.
This month, I’m taking a slightly different approach from my normal columns. At the suggestion of my friend and client Shep Moyle, president and CEO of Stumps catalogs, I’ve devised a list of nine catalog management mistakes to avoid.
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- Lett Direct Inc.
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