Just Puttering Along

Kiger brings a wealth of direct marketing expertise, so we found his approach fresh and exciting. If you have a b-to-b or technical catalog, you may find his analysis quite revealing.

Techy, Macho Men

Of all the narrow-niche markets, this may be one of the narrowest. Ninety-seven percent of general aviation (GA) pilots are male. Aviation industry estimates put the average GA pilot’s household income at $181,000, and his household net worth at $1.03 million. As pilots, their interest in airplanes means they are also interested in science, engineering, electronics and “tinkering.”