Just Puttering Along

And finally, make sure you’re closing every sale. If the customer needs “buying hints,” provide them. Convince the customer to make the purchase right now! A rocrastinating customer is a lost opportunity.

Prospecting for Pilots: Aviation Catalogs Use Space Ads to Find Customers

Not surprisingly, the space advertising placed by each catalog company fairly closely mirrors the catalog itself. Ads in AOPA Pilot, the monthly magazine of the Aircraft Owners and Pilots Association, reflected each company’s catalog presentation and positioning.