Just Puttering Along

Second, your catalog art, copy and layout should all enhance the selling process, not detract from it. Avoid cluttering the page with too many items, too small print, or too many colors.

Be ruthless about product selection! Don’t confuse your customer with too many choices.

Use the inside front cover (pages two and three) to allow your customer to really get to know your company. Put yourself in the most favorable light possible.