Just Puttering Along

In Kiger’s opinion, Sporty’s does a slightly better job of positioning some of its headsets for particular uses. He points to one subheading that says, “The Ideal Entry-Level General Aviation Headset.” But for a top-of-the-line headset costing $1,000, he thinks the company should have acknowledged the price tag without reluctance or apology. “They should have come right out and said, ‘You can’t buy a better headset.’” Sporty’s reinforces its overall positioning (of expert pilots on staff) with sidebars in the headset section, such as “Why Use A Headset?” and “A Word About Microphones.”