Consumers Thinking Long and Hard Before Purchasing Online, Study Finds

“Post-recession consumers are establishing a new normal in which impulse click-buying may be becoming a thing of the past,” said Udayan Bose, CEO of NetElixir, in a company press release.

Because consumers are taking more time, being more cautious and researching products before they buy, marketers may need to modify their campaigns and measurement methods, as this data can alter the success of their advertising efforts. The study recommends marketers do the following to improve their search engine marketing effectiveness: