Well Done Deals: Focus on Niche Cataloging
New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.
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And the father-daughter team appear not be done their deal making any time soon. Criteria they seek: High-quality foods whose fulfillment easily can be integrated into Mackenzie’s infrastructure. In fact, when Catalog Success spoke with them in early September, the duo was considering three or four other deals, but wouldn’t divulge specifics.
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Reported Donna Loyle
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