New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.

By Reported Donna Loyle

Mackenzie has been licensed to create a consumer catalog and e-commerce site for Phillips and to continue to fulfill its consumer sales. “They transferred their inventory to us, and we market the products under their name,” says McManus in describing the arrangement. “We’ll cross-market products among both the Mackenzie and Phillips catalogs. It’s a good marriage. We can help them get better positioning among our housefile of proven mail-order seafood buyers.”