New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.

By Reported Donna Loyle

Terms of the deal were not disclosed, but McManus projects Mackenzie’s overall sales this year to double, from $1.5 million to $3 million. Moreover, the deal helps Mackenzie to grow its total customer file from 16,600 to 32,100.

Ducktrap River products are being fully integrated into the Mackenzie catalog. One recent edition even included a cover wrap introducing Ducktrap products into the Mackenzie product lineup.