New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.

By Reported Donna Loyle

The Deals

Belfast, Maine-based seafood merchant, Ducktrap River sold seafood to both consumers and to wholesale businesses such as Whole Foods supermarkets. Earlier this year, Ducktrap quietly put up for sale its mail order catalog.

“They wanted to focus on the wholesale side of the business, not list prospecting and marketing,” says McManus. “But it was a nice fit for us. It gives us a domestic source for salmon and helps us diversify our product line. Plus, it fits our criteria of offering good-quality food items. Ducktrap is a premiere smokehouse with top-notch technology and products.”